Apple and I have had a rocky relationship. Okay, I used to despise the company with a deep passion and denounced it at every chance I got. Recently, however, I’ve sort of come around, and realized that despite the fact that a large portion of their userbase are pompous assholes, and there typically is a cheaper, more fully featured alternative to any of their products, they do boast a very well thought-out, well designed, and exceptionally well presented family of products. While companies like Creative pump out new devices at a pretty rapid rate, Apple makes extremely calculated maneuvers, preferring to revise old products instead of introducing new ones if at all possible. So when Mr. Jobs does push out a new product, it’s a big deal.

After several years of speculation, Jobs revealed his iPhone to an eager press at his keynote at the Macworld Expo. I won’t bore you with a lengthy explanation — that’s what Engadget is for. Physically, it looks like an iPod video with a touch screen covering the front. It functions as a phone and MP3 player, in addition to running Mac OSX, allowing it to run any first party apps Apple chooses to release. Cool, right? As sexy as it looks and sounds, I can’t help but have a lot of worries about the device.
First of all, this baby is going to run $499 or $599 for a 4 GB or 8 GB, respectively — with a 2-year contract Cingular, the exclusive provider for the phone. This puts it pretty firmly out of the casual user’s grasp, into “enough money for a computer or a crappy car” territory. I’m sure it will be a hot gadget for business types, but I think Apple is underestimating the importance of the casual and teenage markets. The lower-end model costs as much as two iPods, and most people aren’t going to be able to justify a purchase, especially since everybody already has an iPod and a cell phone. Besides this, the exclusive agreement with Cingular prevents the phone from even being an option for the millions of Americans on T-Mobile or Sprint. Not smart.
The phone itself also makes me apprehensive — particularly the touch screen. It is operated with fingers, which immediately makes me think “gross.” I don’t want my phone to feel like those gross touch-screen you use for wedding registries at the department store, but I don’t want to wash my hands every time I want to change my song or make a phone call. And there’s no way the thing can be very durable; Apple certainly doesn’t have a reputation for making rugged products, and there’s no way a massive touchscreen can take much abuse. I want my electronics to stand up to a bit of abuse, and I could never feel comfortable sticking the phone I spent half of a thousand dollars on in my pocket.
The iPhone is the first device from Apple without a very defined focus. They are trying to present as something of a Swiss Army knife of cell phones, with phone, MP3, and computing capabilities, but this isn’t why people choose Apple. People went out and bought iPods because it played MP3’s, it played MP3’s well, and it made playing MP3’s easily. Similarly, people snatched up MacBooks because it offers straightforward, zero-hassle computing in a stylish package. Where does this fit in? I would be much more optimistic about the iPhone if it focused on phone capabilities; as it stands, the phone functionality seems tacked on, so much so that it almost seems odd for it to be the device’s name. If they had knocked the phone’s price down by two or three hundred dollars at the expense of OSX and the extra apps and opened it up to all service providers, we would have a new Razr-caliber trend phone, and Apple could release a separate handheld with OSX, and phone capabilities for that matter. As it stands, this device will make a small splash for well-off executives, but it’s far from a revolution; if Apple expects to reinvent the cellphone, they’d better rethink their strategy.
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